What is Packaging ?

Product Packaging always refers to all those activities related to designing, evaluating and producing the container for a product. Simply, the packaging box-like container, wherein the product is stored to protect it from any physical damage and at the same time attracting the customer through its appeal is called as packaging.

Why Design Pitara

We start with a clean slate followed by exploring all product packaging possibilities in a collaborative environment. We first seek to understand your challenges and opportunities. Then we assess production capabilities and review your design brief to create the best possible customized solutions.

packaging labelling

Why Need Of Packaging

  • Consumer Attraction : How your packaging entices your potential customer and can also help convert them into a sale. So, you want your packaging to make people stop and notice.
  • Branding : The right colors, logos and design trademarks on your packaging give you a brand identity. So, this makes you recognizable and familiar to your audience.
  • All Information : Always utilize your packaging so that it communicates all the relevant information about your product. Make it so the consumer can find out everything they need to know before they buy the product.
  • Utility : Brilliantly designed packaging has always a functionality of its own. So, from better shipping to collectible storage, great packaging adds practical value to the product.

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