30 January, 2021

Branding Strategy – Introduction, Elements and Effective Way to track it

Branding strategy is a plan for the successful development of a brand in order to achieve the company’s specific goals. A well defined and nicely executed brand strategy helps all the aspects of a business and is directly related to the consumer needs and emotions under the competitive trends prevailing in the market. Millions of people are trying to make a name for themselves, so having a strong brand is very crucial for businesses to stand out from the crowd. An excel

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02 January, 2021

Type Of Logo Designs For Your Brand

A logo is an identity which signifies your business. Logos are texts, images, shapes or it may be a combination of all the three which usually depicts the name and the main purpose of a business. If a logo is well designed, it can also convey the company’s brand message in such a way that it helps to establish a great emotional connection with the target audience.

A logo is very important for a company due to a number of reasons, some of them are as follows

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24 December, 2020

Packaging Design Trends in 2021

The Year of Idea, Innovation and Inspiration

As they say “The first impression is the last impression” the packaging of a product creates the first impression on the consumers which lasts for a long time in their minds. While we should try our best, not to “judge a book by it’s cover” but the truth is, we mostly get attracted by our first impressions Those who have purchased an “Apple” product in t

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02 December, 2020

Creative Agency for Startups and Small Business

Startups or small businesses are companies or ventures which are focused around one single product or service that the founders want to bring to the market. These are companies undertaken by an entrepreneur to seek, develop and validate a scalable economic model .These companies usually don't have

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21 November, 2020

Digital Marketing and It’s Components

Digital marketing is a way of advertising through digital channels such as mobile applications, social media, email, web applications, search engines, websites, or any new digital platforms are used to promote products and all sorts of services. The development of digital marketing during the 1990s and 2000s has changed the way brands and businesses use technology for marketing. Digital marketing campa

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12 November, 2020

Powerful Landing Page for Your Product, Brand or Website

In order to know about a powerful landing page, first we have to understand that a landing page is not the same thing as your website’s  homepage. It is a standalone web page, where a visitor arrives at after clicking an ad, promotion or

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16 October, 2020

5 TIPS ON HOW TO CRAFT AN ENGAGING CTA (Call to Action) FOR YOUR WEBSITE DEVELOPMENT AND MARKETING CAMPAIGNS

The smallest tweaks in your design can make all the difference and turn it from a good to a great one; especially true for website design. While designing any website, it’s likely that most of your focus can be on the graphics and typography, but there’s a lot more to website elements than just these two! There are proper studies and testing on how users interact with websites — whe

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07 October, 2020

Top 5 Reasons how an Effective Website can Help Small Business Owners Grow their Business

We live in the times where digital technology and the Internet has influenced how we live and work. For any business owner, having a user-friendly website is a must but it is very shocking to know that very few small business owners own a website. Based on a survey, 41% of small business owners reported they don’t think they need a website. What that means is they prob

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10 November, 2019

What is Logo Design

Logo is the brand symbolizing your organization. The right logo with the correct attribute will triumph your visibility, trustworthiness and memorability for your organization. The logo design should embody the brand ident

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