Powerful Landing Page for Your Product, Brand or Website
12 November, 2020

Powerful Landing Page for Your Product, Brand or Website

In order to know about a powerful landing page, first we have to understand that a landing page is not the same thing as your website’s  homepage. It is a standalone web page, where a visitor arrives at after clicking an ad, promotion or search results. Typically, there won’t be any navigation links and there will be only one or may be two very specific calls to action (CTAs).This page on your site is primarily designed to convert visitors into leads.

Components of a powerful landing page

  1. Captures the visitor’s information correctly: A landing page is different from the other pages on your website, as it has a form that allows you to capture a visitor's information in exchange of a desired offer. It should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. 
  2. Includes relevant imagery: A great landing page will naturally include relevant images or videos
  3. Has killer primary headlines: It must have a killer primary headline. The headline should always be located or positioned on the upper half of the landing page, so that it’s visible without scrolling down. An intriguing headline plays a key role in convincing your visitors to read and engage with the rest of your landing page. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.
  4. Shares a unique value proposition: The landing page should share the company’s unique value proposition, so it must have the answers to the questions that how your product is better than others. 
  5. Has trust indicators: Good landing pages have trust indicators, reassuring about the credibility of the provider through the number of companies and users, featuring icons of well-known brands. The trust indicators are meant to enable people to quickly assess the trustworthiness of a story and are produced by publishers on their sites.  Some indicators could be statistical evidence, the logos of notable companies which are your clients, sometimes called customer badges, they have detailed customer testimonials, solid privacy policy and third party trust seals.
  6. Have a CTA button: Finally, it should have a strong CTA button, a call to action button which will encourage the user to take the action you intend on your landing page. This is the click that delivers conversions and captures the information that the visitors provide through the lead form.

Goal of Powerful Landing Page

The purpose of a landing page falls into two categories: to capture leads that enable you to market to people in the future, or. to “warm up” potential customers to the product you are trying to sell to them before sending them further into your sales channel.

The goal of a powerful landing page is to increase the conversion rates in order to reach your business growth goals. People often find homepages through the word of mouth or the social media, while the landing pages are mostly found organically, using keywords and high ranking search results. 

You can make customizable Landing Page

You can tailor a landing page down to the most specific detail you know about someone, including their name. And if your product or service appeals to a few very different audiences, you can create a page with specific elements to entice each group. To give customers a truly tailored experience, use personalized landing pages. Each page should be customized to an individual person – through channel, device, segment, stage of the sales funnel, and the overall messaging.

Identify what you can customize or personalize: You can personalize just about everything on a landing page as long as you have access to that information. Here’s a list of some of the elements you can consider:

  • Visitor’s name 
  • Company name
  • Company size
  • Visitor’s job title or position 
  • Device and browser
  • Messaging based on ads they clicked on

Landing page design should have an appealing aesthetics

Landing pages should be attractive and have a visual appeal. If your landing page isn’t visually appealing, then the visitors will ignore your offer. Anyone can follow the steps below to create a visually appealing landing page that converts.

  1. Pick strong typeface for your brand: While landing page designers have many font choices which they can use, it is always better to pick a typeface that helps customers recognize your brand.
  2. Find images suitable for your target audience: Every image needs to direct your visitors to your call-to-action. Always pick images that match your audience and signal how your company will help them with a specific problem.
  3. Don’t choose lazy design elements: Cheap art and bland stock photos turn away visitors, lowering your conversion rates. Even though some niches can get away with simple designs, they still need to look professional and interesting. You can have talented artists and recruiting them saves time.
  4. Pick contrasting colours: Your visitors don’t want to read headings and subheadings to figure out the topic of your landing page. They want to be guided by colour. The best paintings are interesting because their colours play with each other. Some colours complement each other to make a pleasing aesthetic, while others contrast sharply and direct the viewers’ eyes to specific spots. Your call-to-action should pop the most, which means giving it the most contrast with the rest of your design.
  5. Stick with one logo: Recognition matters because it builds loyalty and helps new visitors remember your brand, even if they never click on your offer. Forgetting the branding is easy when you are focusing on improving your conversion rate. Pick a strong logo and put it on every landing page, in the same spot. Make sure every viewer can see it easily.

Have a Minimalist Landing Page with focused targets

The minimalist landing pages have only one primary goal. Whether it’s to click on a sign-up button or enter your email address in a web form or downloading something onto your computer, there is only one well-defined action the web designer of the landing page wants the users to take. There are no complex navigation menus on minimalist landing pages. You usually won’t find a huge array of social media buttons on them. The design is devoid of decorative photos whose sole purpose is to fill up blank space.

Must have a strong call to action (CTA)

A call-to-action (CTA)   is an image or line of text that prompts your visitors, leads and customers to take action. The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. For example, if a reader lands on a blog article and there is no clear call to action at the bottom of the post, it is likely that the reader will leave the site without completing any other tasks Effective calls-to-action (CTAs) are a bit more complex than that. Use only one CTA on your landing page. If you have multiple marketing objectives, use multiple and unique landing pages for each conversion ask. Businesses with 30 or more landing pages generate seven times the conversions.

Conclusion: Creating a powerful landing page is all where your sincere efforts come to fruition. This is a place where customers click and people buy and in return you earn revenue. Fortunately, creating a powerful and high converting landing page isn’t very difficult if you keep in mind the above factors.

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